Braunschweig/Berlin 26 October 2017
Volkswagen Financial Services launch new online used-car platform HeyCar
- Foundation of the start-up Mobility Trader GmbH in Berlin
- Chief Sales Officer Dr. Dahlheim: "We are attacking mobile.de and Autoscout24.de with a rigorously customer-oriented platform"
- Used cars as strategic focus of Volkswagen Financial Services
- Offer embraces all automobile brands
- Markus Kröger is CEO of Mobility Trader GmbH
Volkswagen Financial Services are launching the new online used-car platform HeyCar (www.hey.car) and have founded the company Mobility Trader GmbH for this purpose. The Berlin-based, wholly-owned subsidiary of Volkswagen Financial Services AG acts as a quality platform for all automobile brands, not just for those of the Volkswagen Group. The CEO of the new start-up is Markus Kröger, who previously held management positions at PayPal and Delivery Hero.
HeyCar places the car and quality in the forefront for customers. In addition, HeyCar opens up earning potential for dealers through additional business opportunities. HeyCar will work closely with quality dealers for all the automobile brands active in Germany and serve as the agent providing high-quality vehicles to customers in a thoroughly transparent and reliable manner. In so doing, HeyCar dispenses with any commercial sales promotion or purchased advertisements.
Dr. Christian Dahlheim, Chief Sales Officer of Volkswagen Financial Services AG, explains: "With our ROUTE2025 strategy, we plan to have around 30 million contracts in our portfolio by 2025. HeyCar is a key instrument with which we intend to develop the used car potential in the market. We will, of course, be continuing our existing initiatives, such as supporting the showroom-based dealerships with training and products. With HeyCar, we will not only take away market shares from the current top dogs in the market, mobile.de and Autoscout.24.de, we also have the aspiration of positioning ourselves in the medium to long term as the Number One platform for premium pre-owned cars in Germany."
The new used-car platform solves existing problems on the market from the standpoint of both private customers and dealers. Customers are guided by the new platform in a transparent and user-friendly manner. The pre-selection of dealers and the pre-screening of the vehicles create more security and trust.
From the other perspective, the trade is not only presented with a higher quality of requests thanks to the pre-classification from the customers, there is also additional revenue potential, for instance with financial services products, as a result of the focus on certified dealers working to high quality standards.
Anthony Bandmann, Chairman of the Management Board of Volkswagen Leasing GmbH points out: "HeyCar operates agilely and independently of the Group – it's a genuine and dynamic start-up. Already by the end of 2017, HeyCar will be working with over 100 affiliated dealers and list more than 70,000 vehicles. By the middle of 2018, HeyCar will then be active throughout the whole of Germany."
Markus Kröger, the newly appointed CEO of Mobility Trader GmbH and head of HeyCar, adds: "We would really like to invite all brand dealers to place their cars free of charge with HeyCar. Every brand is welcome."
Information for editors
Volkswagen Financial Services are a business division of the Volkswagen AG group of companies and comprise as at 01.09.2017 Volkswagen Financial Services AG along with its associated companies, Volkswagen Bank GmbH, Porsche Financial Services, and the financial services companies in the USA, Canada, and Spain that belong directly or indirectly to Volkswagen AG – with the exception of the financial services of the Scania brand and Porsche Holding Salzburg. The key business fields embrace dealer and customer financing, leasing, the bank and insurance business, fleet management and mobility offers. Volkswagen Financial Services have a total of 15,324 employees worldwide – including 6,503 alone in Germany. Volkswagen Financial Services report total assets of around EUR 170.1 billion, an operating result of EUR 2.1 billion euros and a portfolio of around 18.2 million current contracts (as at: 31.12.2016).
Contacts for press inquiries:
Volkswagen Financial Services