Press Release

Braunschweig, 5 March 2018 

Hey, look out! The new used-car platform "heycar" goes on the advertising offensive

• heycar promotion through TV spots, radio and the print media
• Creative and regionally adapted out-of-home advertising in major German cities
 

The advertising campaign set in motion by heycar, the new platform for premium used cars, is reaching everyone across Germany – on their couches, on the street or in their local cafés. Anyone who hasn't yet noticed there's a new player joining the action in the used car arena will definitely have realised one thing by the end of the "hey! 2018" campaign: "At heycar, I get the new old ones – certified, i.e. tested and approved high-quality used cars." TV ads are providing for entertainment and grabbing the necessary attention, for example during the FIFA World Cup in summer 2018. And mega-posters set up in cities like Berlin, Munich or Düsseldorf are bringing a smile to the face of their beholders and leaving a lasting impression.


"Looking forward, we have a prospective addressable market of 500,000 vehicles. To reach this market, we rely on only the best dealers and only the best cars – our service stands for trust and a focus on the customer. With our marketing campaign and with this message, we now want to make ourselves known throughout Germany," says Markus Kröger, CEO of heycar. Following our initial success, the task now is to generate even more attention. Over 1,500 car dealerships have already posted more than 200,000 vehicles on www.hey.car since heycar went online in October 2017. The cars advertised have a maximum of 150,000 kilometres on their odometers and all of them are eligible for warranty without exception. On the heycar portal, customers can comfortably view second-hand cars from various different manufacturers without being disturbed by annoying advertising – always under the motto: Used. Certified. Sold.

You can see the first TV spot here.

Guidance and support for the offline campaign was provided by the marketing agency Kolle Rebbe in Hamburg. https://www.kolle-rebbe.de/

 

Information for editors
Volkswagen Financial Services are a business division of the Volkswagen AG group of companies and comprise as at 01.09.2017 Volkswagen Financial Services AG along with its associated companies, Volkswagen Bank GmbH, Porsche Financial Services, and the financial services companies in the USA, Canada, and Spain that belong directly or indirectly to Volkswagen AG – with the exception of the financial services of the Scania brand and Porsche Holding Salzburg. The key business fields embrace dealer and customer financing, leasing, the bank and insurance business, fleet management and mobility offers. Volkswagen Financial Services have a total of 15,324 employees worldwide – including 6,503 alone in Germany. Volkswagen Financial Services report total assets of around EUR 170.1 billion, an operating result of EUR 2.1 billion euros and a portfolio of around 18.2 million current contracts (as at: 31.12.2016).

 

Contact for press inquiries:
Volkswagen Financuial Services
 

Stefan Voges (Head of External Communications)
Tel.: + 49 5 31 / 2 12-26 21
E-mail: stefan.voges@vwfs.com
www.vwfs.com